The merger of FiftyFive5 and GalKal facilitated by Mercury Capital created Australia’s largest independent market and customer insight consultancy. At time of realisation, the business had offices in Sydney, Melbourne, Canberra, Auckland and Singapore, a team of 200 and more than 250 clients across 40 countries serving multiple industries including financial services, telecommunications, FMCG, media and entertainment, social and government and healthcare.

Fiftyfive5 was acquired by Accenture in December 2022.